![]() ![]() That’s especially important if you’re writing a blog post or any other piece of content that relies on search engine traffic. ![]() ![]() Headings with relevant keywords can also help Google recognize critical topics in longer posts, which is better for SEO. Obvious organization will make your post more skimmable, and that’s a good thing! A reader is more likely to stick around when a quick scan reveals that the information in your article is relevant. If the reader has to double back to make sense of your article, or if it’s presented in a babbling stream of consciousness from which the reader must fish for your main points, your article will have less impact.įifty-five percent of visitors will read an article for 15 seconds or less before moving on. When you’re preparing longform text, your goal is to make that text as easy for your reader to absorb as possible. Why is organization important in writing? ![]()
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